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Annie Card Creative Services
Title Post Date
Are Your Photos Working for You? 06/11/2010
Be bold. Be seen. Publicity works. 07/19/2010
People Still Read Newspapers 08/06/2010
Is your business sinking in the River De-Nile? 08/18/2010

Is This Blog Worth Writing?

Sharon Bailly 08/29/10

Yes, if it shares information you--the customer--need. And that's the first criteria for determining if any document is worth writing.

Words sell. Yet writing blogs, brochures, success stories, newsletters, press releases (even emails) takes enormous time and energy away from your primary business. At some point, it becomes clear: A document that fails to sell isn't worth writing....

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New Website Guidelines

Greg Scerbinski 08/29/10

The following points will help guide your thinking about your new web site.  

  • Target Viewers Who are the prime viewers that you hope to appeal to in your site?
  • Domain Name
    Check the ...
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A B Q Z G R C

Sharon Bailly 08/19/10

It drives me crazy when information is presented without any order. A business owner has great products and services, but presents them to customers at random. As a result, instead of learning about the company, customers spend their time trying to figure out where exactly they are in the website, brochure, blog, user manual--you name it, it needs order.

Alphabetical order is great. So...

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Is your business sinking in the River De-Nile?

Annie Card 08/18/10

A company that wants more business, but has no strategy for getting new business is paddling a sinking ship up the river called de -Nile. 

Doing business as usual and simply waiting for new customers to walk in your door is a sure way to watch nothing happen.  “I never advertised. I’m not going to start now.”  Well, how’s that working?...

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The Endless Email

Sharon Bailly 08/17/10

Emails are a marketing tool as much as website content, brochures and any other written communication. Whenever you write for customers, you're selling them on your expertise and quality of service.

Yet, email can quickly become frustrating for both you and your customer--an endless cycle of misunderstanding--unless you observe a few rules.

First, if the customer...

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Using A Strategic Partner System Gets You Referrals!!

Ann Connor 08/16/10

Strategic partners are the most effective, leveraged and inexpensive way to generate clients. Unfortunately, it can also be the most time-consuming strategy. It takes patience to make this strategy work.

Start by developing a list of prospective Strategic Partners and rank them:

  • What businesses serve the same demographics that you are looking for in a client or...
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Surprise, Surprise! The Power of Case Studies

Sharon Bailly 08/12/10

If you want to write for your customers, you have to talk to your customers. The results can be surprising.

 
I like to interview my client’s customers. A freelance writer has the freedom to ask questions that a company owner or employee can’t ask or hasn’t considered. I can then turn the...
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People Still Read Newspapers

Annie Card 08/06/10

Rosaly Bass has been farming the same piece of land since 1973 in Peterbough NH. Before they married, the new bride asked her husband Perkins for a tractor rather than a ring. What a practical woman he'd fallen for. Perkins dubbed the farm Rosaly's Garden and the name stuck.

Just because her farm is the oldest and the largest certified organic farm in New Hampshire, and some say the...

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AdviCoach Business Advisors Making Your Success A Reality
Annie Card Creative Services Photography, publicity, websites, brochures and more: We'll get you noticed!
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