Are you asking for your true value?

I recently had a client confused about how much her organization was paying for a particular service. She thought it was 5000 and it was 1500. She thought it was worth 5000 and given this information it very much might be, for the next client. Determining our value is not always an easy thing to do. Most business owners look to their right and glance to their left to see who much their competitors are charging and set a similar rate for their products or services. Other new business owners who are “just starting” often apologetically undercharge since they are new. This is a fatal error in itself as it takes years to regain the momentum of getting back up to the standard fees. I find this is often the case with professional service providers, coaches, consultants, etc. Would a dentist charge anything less for a procedure right after graduation than a dentist that has been putting in filling for years? I doubt it. So why should you undercharge, or even charge like your competitors if your uniqueness provides added value?

To determine the true value of your services focus on the transformation you provide, not only the hard value return on investment but the soft return as well your clients gain, better health, work/life balance, confidence, security. I recently asked one client what they gained and in addition to having revenue numbers not seen by their organization in years, he also gained the freedom to think more expansively and the priceless gift of being able to create a new business concept, one that will bring in over $3million next year.

Are you asking for what you are really worth? Why not price yourself outside of the norm. Join the conversation on October 1^st “Pricing Services”  at the BizCon NH event and check in and discover what you might really be worth. See you there!

Committed to your success!

Debora