One of our local employers was on the front page of the Monadnock Ledger last week regarding a $400,000 settlement with OSHA for worker safety violations. Ouch! They not only have to pay the fines, but they also must take corrective actions & improve the safety of their workplaces for all of their employees. They have agreed to get a full time safety &...
Brochures Are Not Website Copy
Submitted by TWP on Mon 5/23/11 7:47 am
Your brochure is one of the worst sources for website copy. Your brochure should direct people toward your website for more information; people who approach your website first expect your brochure to deliver different information. If your brochure and website are identical, you devalue both of them as marketing tools.
Brochures are set up to be read from the top down. The value proposition to the customer ("what's in it for me?") is usually in the first sentences of the first paragraphs. A website can be entered anywhere, and the customer skips from page to page at will: your website needs a value proposition on every main page.
Although scrolling is acceptable on websites, no one wants to scroll down a full brochure's worth of copy. Especially on the home page, you want to be brief and lively, with a statement that catches the visitor's attention and encourages further reading.
Websites are interactive--or should be--with links to click, blogs to respond to, pictures and text to explore. Brochures are static.
If you feel your brochure says it all, that there's no way for your website to improve or expand upon it, contact TWP Marketing & Technical Communications. We know how to create websites that energize your marketplace.
TWP Marketing & Technical Communications, based in Peterborough, New Hampshire, creates, revises, and analyzes website copy for technical, manufacturing, retail, and service industry companies throughout New England. For more information, phone 603-924-0935 or email today.