One of our local employers was on the front page of the Monadnock Ledger last week regarding a $400,000 settlement with OSHA for worker safety violations. Ouch! They not only have to pay the fines, but they also must take corrective actions & improve the safety of their workplaces for all of their employees. They have agreed to get a full time safety &...
Does your pricing make it easy for clients to buy from you?
Submitted by Debora McLaughlin on Sun 9/25/11 2:26 pm
So many business owners make it hard for people to buy from them. Professional service providers are almost always the worst violators. Why? Because you might not have taken the time to build a pricing strategy around your products and services in a way that works for today’s consumer.
Think of your products and services as a highway. Where do people merge in and how do you know when they should merge in at mile marker one versus mile marker 32? Know that with the right strategy you can take a prospect right into your highest level program. The old “marketing funnel” of moving clients from a low priced item to a higher priced item or service is no longer needed. Isn’t that great news?
While we know that keeping a client is far less costly than getting a new one we often fail to plan for the next service for our past and current clients. How can they continue on the scenic journey? You solved one problem for them with your solution but what problem do they have left. What do you offer them next?
How much money might you be leaving on the table? Let’s explore pricing options for your business. Join me in the conversation the table top talk at www.BizConNH.com October 1st “Pricing Your Services.”
Committed to your success!
Debora