Enrolling People to your Business

Debora McLaughlin's picture

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Give: Give substantial research information that supports why your reader needs this product or service.

Repeat: Repeat your offer often, 7 times or more in a full length letter. The most effective direct mail is lengthy.

Appeal: To all of the senses of the reader.

Emotion: Use emotionally charging words to have high impact on words and phrases “so

Overcome with frustration that..crawl across broken glass to get this…”

Test:  With any communication, test it with an audience, if you want to change the response, change only one thing and then test again.

Tell: Tell a story in your letter, build the story to the conclusion of engaging in your services.

Relate: To your audience, start with questions or statements that are congruent with their pain or aggravation. “Tired of waiting for clients to show up at your door?”

Impact: Test your headline for impact using a headline tool.

Easy: Make it easy to purchase via credit cards.

Connect: Personalize the letter as much as possible.

Offer: A discount for a quick response.

Call us today and ask for your IGNITE My Business my Business Momentum Session

603-589-4008 or email Debora [at] TheRenegadeLeader [dot] com

 

Committed to your Success!

 

 Debora McLaughlin