On a search for information about local events, I found website after website that hadn't been updated since 2010 or earlier. My frustration mounted with each useless result, especially since I knew the businesses and organizations in question were still operating. But clearly they had no pride, no commitment to their customers or clients and no realization of what it means to let a...
Enrolling People to your Business
Submitted by Debora McLaughlin on Mon 1/9/12 1:13 am
Give: Give substantial research information that supports why your reader needs this product or service.
Repeat: Repeat your offer often, 7 times or more in a full length letter. The most effective direct mail is lengthy.
Appeal: To all of the senses of the reader.
Emotion: Use emotionally charging words to have high impact on words and phrases “so
Overcome with frustration that..crawl across broken glass to get this…”
Test: With any communication, test it with an audience, if you want to change the response, change only one thing and then test again.
Tell: Tell a story in your letter, build the story to the conclusion of engaging in your services.
Relate: To your audience, start with questions or statements that are congruent with their pain or aggravation. “Tired of waiting for clients to show up at your door?”
Impact: Test your headline for impact using a headline tool.
Easy: Make it easy to purchase via credit cards.
Connect: Personalize the letter as much as possible.
Offer: A discount for a quick response.
Call us today and ask for your IGNITE My Business my Business Momentum Session
603-589-4008 or email Debora [at] TheRenegadeLeader [dot] com
Committed to your Success!
Debora McLaughlin
