Five Ways to Put Wow in Your Content

You want to capture the attention of your customers and keep them engage. Take a look at one of your marketing materials right now and see if you've followed these five rules for adding Wow to your content:

1. Be specific. If you are noted for your extremely precise measurements, make sure you tell your audience exactly how precise: to within 1 foot, to an inch or less, to the width of a human hair, to 0.00003 cm?
2. Never underestimate what your customers don't know. The biggest mistake companies make in their marketing copy is to assume that "everyone knows that." They don't. I edited abstracts for a multinational company and discovered that within the same company the same acronym was being used for four entirely different meanings. Take nothing for granted.
3. First be clear, then concise. A very long sentence that lists all your products and services and explains your entire body of expertise isn't concise; it's confusing. Yes, you have just a few moments to grab your customer's attention. Don't use those moments to jam information into them. They'll rebel.
4. Tell the story. Everyone likes a good story. A good story appeals to the senses: sight, hearing, smell, taste and touch (who can forget the chocolate that melts in your mouth?). Photographs, case studies and testimonials bring your marketing message alive.
5. Write like you talk. Marketing copy is not a vocabulary test. When you talk to your customers face-to-face, you automatically engage them. Try for the same effect in your copy.

Need help following these five important rules? write [at] twriteplus [dot] com (Contact) me today at TWP Marketing & Technical Communications. I help businesses just like yours add Wow to their content.