One of our local employers was on the front page of the Monadnock Ledger last week regarding a $400,000 settlement with OSHA for worker safety violations. Ouch! They not only have to pay the fines, but they also must take corrective actions & improve the safety of their workplaces for all of their employees. They have agreed to get a full time safety &...
Handouts for Your Next Business Conference: Business Cards, Postcards and Rack Cards
Submitted by TWP on Sun 8/28/11 8:47 am
Everyone knows that you bring business cards to a business conference--50 is the minimum--but have you thought about using your business cards to announce the start of a new workshop or webinar series, an award you've won, articles you've written or even testimonials you've received? Use the back of your current card; or create a separate card and hand 2 cards to each contact.
If you are speaking or exhibiting at the business conference, postcards and rack cards are inexpensive alternatives to the standard trifold brochure. The fit in a conference bag just as easily and stand out from the reams of paper other participants are handing out.
With all these materials (business cards, postcards and rack cards), keep your message tightly focused and pay attention to design. No one will read a rack card covered front and back with tiny words. Customers and business partners will respond when your strongest message is paired with a colorful photo or design.
If you want a business card, postcard or rack card that stands out from the competition, contact TWP Marketing & Technical Communications today. I'm happy to show you examples of my work for other companies.
Need a place to distribute your information directly to other business owners? Register for BizConNH where I'll be talking about 5 Ways to Put WOW in Your Content.