How a Business and a Nonprofit Turned a Profit Together

E-Waste Recyclers of Jaffrey, New Hampshire is a dynamic young company that recycles both home and office electronics. The enterprise hired Annie Card Creative Services to get the word out about who they are, what they do.

Our goal is to reach new customers and make them repeat customers as well as referral sources.

We need the public to understand E-Waste Recyclers' service, it’s value and how to use it. 

This marketing project is designed to broaden our client's marketing strategy with a variety of dynamic tools. Orchestrated in the first weeks of the project was a strategic event partnership with the Monadnock United Way.  On two different fundraiser collection days, hundreds of new customers got to see how fun and easy it is to work with E-Waste Recyclers. By the truckload and carload, computers, televisions, microwave ovens, stereos, speakers, boom boxes and dvd players arrived.

Fax machines and office copiers. Arcade games, telephones and many other electronics from over the decades in whole and in pieces.  These electronics came from local businesses and homes and they kept coming. By day’s end E-Waste Recyclers and the United Way had collected as much as one local transfer station collects in an entire year. The haul set a record for the company.

The MUW with its nearly 50 partner organizations, brought an army of sales people to my client: their staff, board members, volunteers, and supporters.  All these people helped spread the word about the E-Waste Recyclers Fundraisers and in so doing introduced them to my client who was making it possible to so easily dispose of these toxic items AND was giving the proceeds to a great charitable organization.

E-Waste Recyclers promoted the MUW and its fundraisers in newspaper ads and provided a venue that demanded little of the MUW beyond publicizing the event and staffing it with volunteers. By providing a much needed service the MUW raised over $5,400 as people paid normal disposal fees, often throwing in an additional donation.

The MUW and E-Waste Recyclers is happy with this new alliance and plans to continue the program. The United Way has since recommended my client to many organizations throughout the state. This kind of reach is personal and meaningful, and goes a long way in building relationships that last.

Have you aligned your business to benefit a nonprofit while also helping to grow your business? Would you like to identify a way to work with a nonprofit for mutual benefit? Let’s brainstorm the possibilities. Tell me your success stories, ideas.
-annie