One of our local employers was on the front page of the Monadnock Ledger last week regarding a $400,000 settlement with OSHA for worker safety violations. Ouch! They not only have to pay the fines, but they also must take corrective actions & improve the safety of their workplaces for all of their employees. They have agreed to get a full time safety &...
Marketing Copy: Your Resume to the World
Submitted by TWP on Sun 10/9/11 8:16 pm
Like the world's pickiest employers, your customers look upon your marketing materials as your resume. They expert your marketing materials to tell them what you will do for them, what makes you a better choice than your competition and why they should choose you--the same questions every employer asks.
A great resume has five characteristics:
1. It gives clear and complete contact information that's easy to find and remember.
2. It homes in on what the reader (employer or customer) is most interested in hearing.
3. It gives details--it doesn't just say you're great, it proves you're great with examples, testimonials and success stories about your achievements.
4. It's concise but above all it's clear: what you do, what you have accomplished and what you bring to the table are described in terms every interested reader understands.
5. It's focused. Sure, you can sell diamonds, fish for barracuda and mop the floor but a great resume focuses on a specific job--and great marketing copy focuses on a specific message.
Take an objective look at your marketing copy and ask yourself: would you buy from this company?
If you aren't sure, contact me today. With more than 25 years of experience as a marketing writer for technical, nontechnical, retail and nonprofit organizations, I'll write a "resume" that outshines the competition.
From its base in Peterborough, NH, TWP Marketing & Technical Communications writes marketing copy that engages your customers and delivers your marketing message with precision and passion.