One of our local employers was on the front page of the Monadnock Ledger last week regarding a $400,000 settlement with OSHA for worker safety violations. Ouch! They not only have to pay the fines, but they also must take corrective actions & improve the safety of their workplaces for all of their employees. They have agreed to get a full time safety &...
Online Marketing When You Don't Have Time
Submitted by TWP on Thu 3/10/11 10:07 am
Writing comes easy to me and it's my profession. But for most business owners, writing about their products and services is a sideline and often not a comfortable one. So how can they--and you--maintain a presence on the Internet with the fewest resources and the least stress?
First, make sure you have a website that allows you to update content. The current software for updating content is as easy to use as Word and can be added to your already existing website. If you have a new product, a speaking engagement, a sale or a new twist on what you offer, you can quickly add that information to your website. Don't do it yourself: hire a web designer like Blue Bass Design who created this NHBusinessBlog website.
Second, make sure you have a LinkedIn account that echoes and points to your website. When you have the time, maybe once a month, search for questions on LinkedIn that relate to your company's area of expertise. Answer the questions and be sure to add a link to your website.
Third, join a group blog like this one, where all the members contribute to the success of the blog and ensure that new posts are available. Even if you contribute once a month or less, you'll come to the attention of hundreds of visitors. And you won't have the pressure of coming up with new posts every week.
Fourth, when you have two or three blogs, combine them and submit them to Ezine as an article. Ezine has rules governing content and format but those rules are clearly stated. If your first attempt fails, try again. You're reusing material you've already written and increasing its reach with minimum effort.
Fifth, hire a professional writer like me to take on the writing tasks for you. I'll come up with the ideas; write the website content; answer questions on LinkedIn that refer to you; write blog posts; create ezine articles--and give you a strong, uniform presence on the Internet.
How do you connect on the Internet while keeping your sanity?