People Still Read Newspapers

Rosaly Bass has been farming the same piece of land since 1973 in Peterbough NH. Before they married, the new bride asked her husband Perkins for a tractor rather than a ring. What a practical woman he'd fallen for. Perkins dubbed the farm Rosaly's Garden and the name stuck.

Just because her farm is the oldest and the largest certified organic farm in New Hampshire, and some say the best, doesn’t mean everyone knows about Rosaly’s Garden. Yes, she has customers who have been coming to her farmstand for more than three decades. Their kids and now their grandkids come every year to pick strawberries and blueberries, and can hardly wait until pumpkin time. Local restaurants serve her greens, tomatoes, herbs and squash.

But Rosaly Bass knows that’s not everyone. To remain sustainable, she works hard to attract new customers and keep the old ones coming back. Rosaly hired Annie Card Creative Services to contribute to her website makeover, brochures, and to keep her in the press. Because of our publicity efforts, her farm has become a destination for seasonal television and newspaper stories. Rosaly was featured in YANKEE Magazine’s issue “25 New Englanders You Must Meet.”

In August 2010, Rosaly's Garden was featured once again in the New Hamshire Union Leader. Does anyone even read newspapers?

"We had people come to the farm for the first time because they saw the story in the paper.  Once people visit, we know they'll keep coming back. Annie's photos are beautiful. The story brought us lots of new customers. We're thrilled," Bass said.

Give your business a boost by submitting business briefs to your newspaper. Offer to write a column. Readers will get to know you. Consider adding newspaper advertising to your marketing plan. It's not one thing that works, it's finding the right combination and working it, so your marketing plan stays relevant.

What's working for you?