One of our local employers was on the front page of the Monadnock Ledger last week regarding a $400,000 settlement with OSHA for worker safety violations. Ouch! They not only have to pay the fines, but they also must take corrective actions & improve the safety of their workplaces for all of their employees. They have agreed to get a full time safety &...
Print Marketing: Does Anybody Do That Anymore?
Submitted by TWP on Sun 4/17/11 9:10 am
We spend so much time on the computer and hear so much about social media and online marketing that we sometimes forget the power of print. In an electronic world, paper newsletters, brochures, rack cards, postcards, articles, success stories and advertisements can have a powerful attraction. Would you be served better by an e-newsletter or a printed one? That depends on three issues:
- What do your customers want? Major clothing retailers provide both paper brochures and websites with sophisticated shopping carts and tracking systems. Major supermarket chains rely on printed ads because no one shops for celery online.
- What can you afford? Even websites have a development and maintenance fee and distribution for an e-newsletter costs money after a certain number of recipients. However, the costs of printing and postage for a paper newsletter are apt to be higher month after month.
- What resources do you have? If you don't have the time or content to support a weekly blog post, maybe an occasional press release would serve you better. And there's prestige associated with an article in a print magazine, if you can arrange one.
In May, I'll be speaking at the Hannah Grimes Center in Keene about "5 Ways to Put Wow! in Your Content." The information applies to all marketing collateral, whether online or in print. Good content brings in customers. You just need to know where they're looking for it.
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