One of our local employers was on the front page of the Monadnock Ledger last week regarding a $400,000 settlement with OSHA for worker safety violations. Ouch! They not only have to pay the fines, but they also must take corrective actions & improve the safety of their workplaces for all of their employees. They have agreed to get a full time safety &...
Say What You Mean (Avoiding the Curse of Instant Jargon)
Submitted by TWP on Sun 5/8/11 8:12 am
A company once boasted in a blog post about their "portfolio of compatible knowledge components." Have you ever searched online for a "portfolio of compatible knowledge components"? In person, the company explained what they were selling in clear, simple words: software that helps transfer information smoothly from one business system to the next. Now that is something you and I might search for and even recommend.
Be careful of using up valuable website and blog real estate with "instant jargon." You throw three or more multi-syllable words up in the air and smash them together. The combination means nothing. Your customers won't admit their confusion any more than they'll tell the Emperor that he isn't wearing any clothes. After all, everyone knows what "compatible" and "knowledge" and "component" mean so a "compatible knowledge component" must be....??
Search through your marketing materials for any combination of 3 or more multi-syllable adjectives and nouns. Then rewrite your instant jargon until you're saying what you really mean. Having trouble? Send me an email.
