One of our local employers was on the front page of the Monadnock Ledger last week regarding a $400,000 settlement with OSHA for worker safety violations. Ouch! They not only have to pay the fines, but they also must take corrective actions & improve the safety of their workplaces for all of their employees. They have agreed to get a full time safety &...
Website and Blog Content: Out of Date? Out of Luck!
Submitted by TWP on Sun 2/19/12 11:38 am
On a search for information about local events, I found website after website that hadn't been updated since 2010 or earlier. My frustration mounted with each useless result, especially since I knew the businesses and organizations in question were still operating. But clearly they had no pride, no commitment to their customers or clients and no realization of what it means to let a website or blog age in place.
Would you open a store and then let dust accumulate on your products?
Would you promise a customer to show up for a meeting at 10 a.m. and then skip it without notice?
Would you move your business but keep your old address on your invoices and business cards?
Then why would you let your website refer to "upcoming" product announcements for 2009 and let your abandoned blog invite people to an open house in the spring of 2011?
Out of date websites and blogs lose customers. Can anyone afford that?
If you are unable to keep your blog current, take it down. If your website is out of date, revise it. If you haven't the time or have run out of ideas, write [at] twriteplus [dot] com (contact) me today. As a professional writer of website and blog content, I've helped businesses in the retail, manufacturing, medical device, employment, coaching and engineering industries re-connect with their customers on the web. I can help you.