One of our local employers was on the front page of the Monadnock Ledger last week regarding a $400,000 settlement with OSHA for worker safety violations. Ouch! They not only have to pay the fines, but they also must take corrective actions & improve the safety of their workplaces for all of their employees. They have agreed to get a full time safety &...
Website Content Audit & Gap Analysis Sale: Get Your Website Working Harder for You
Submitted by TWP on Sun 5/29/11 10:37 am
A website content audit and gap analysis uncovers problems in your website from small typos to major gaps in information. Less resource intensive than a rewrite, it gives you professional advice on optimizing your current website content.
As the author or owner of the website, you are actually too familiar with the content: you see what you expect to see. A website quickly becomes familiar, like an old house: after you’ve lived with slanting floors for a while, they feel normal. But visitors notice right away that they’re walking downhill.
Recently, I performed a content audit and gap analysis on a technology website and found, among other problems, that:
· The information on the home page no longer matched the information on the pages describing services and products.
· One page of information was so buried that it could be found only by guess-work and accident.
· The prices and features for a software product didn’t add up and contradicted each other.
In a content audit and gap analysis of a consulting firm’s website, I recommended a page explaining the methods the consulting firm used. That information replaced a page that was no longer relevant to the business but had been allowed to hang on, just in case. I also recommended moving the value proposition on each page closer to the start of the page: when people hear “what’s in it for me,” they’re more likely to read on.
For June-August 2011 only, receive 25% OFF THE PRICE OF A WEBSITE CONTENT AUDIT & GAP ANALYSIS. Regularly $60 per page, now $45 (minimum order $180). Find out if your website is working hard for you with a detailed website content audit and gap analysis. Email today or phone 603-924-0935.